Vision

"A vision consists of an attractive, vivid, and clear picture of the future that the movement and its leaders are seeking to bring about... The key to the success of the vision is its simplicity and availability, often in the form of content that transmits, expounds, and applies the vision... In a movement, a shared vision is what guides the day-to-day choices; in an institution, it is typically the rules and established patterns." Tim Keller, Center Church, p. 339.